Helping Organizations Break New Ground

I’m a vision wrangler who helps organizations break new ground. I take vision, needs, trends, and raw ideas and turn them into winning products and services. I am always learning and looking for ways to make the world a better place, with my fingers in several pies. From advising technology start-ups, to grappling with the systemic and relational causes of poverty, to sustainability and energy efficiency, I love challenge and postive change.

Helping Organizations Break New Ground

Some of my capabilities and skills include:

Investor Readiness

  • Investor pitch development (presentation, elevator pitch)
  • Business plan development
  • Executive Summary development
  • Due diligence readiness and response

Product Management

  • Market analysis (new industries, new segments, new geographies)
  • Business case development
  • Customer research
  • Product roadmaps
  • Market Requirements Documents (MRDs)
  • Functional/Behavioral Specifications
  • Product management process design and implementation
  • Competitive Analysis

Product Marketing

  • Launch plan development and execution (including a DEMO launch and Demogod award in 2009)
  • Sales tools
  • Presentation development
  • Product positioning
  • Pricing
  • Brochure and datasheet development
  • Whitepapers and article development
  • Demo development
  • Success Stories
  • Press and analyst tour materials

Strategy

  • Vision/Mission development
  • Corporate messaging/positioning/branding
  • Strategic roadmaps
  • Change agent/Process reengineering
  • Business plans
  • Business/delivery/licensing models (Software-as-a-Service)
  • Skilled meeting facilitator and consensus builder

Online/Internet Strategy

  • Online strategy development (website, portals, blogs, Social Media)
  • Search Engine Marketing (SEM) analysis and program development
  • Search Engine Optimization (SEO) analysis and program development
  • Website expert usability analysis
  • Website design/redesign program management
  • Website wireframe development and information flow design
  • eCommerce strategy, design, and program management
  • Web-seminar program design and delivery
  • eNewsletter program design and management
  • Lead generation program design and management
  • Internationalization/Localization strategy
  • Thought leadership program design and development

Alliances and Partnerships

  • Strategic alliance development
  • Potential partner research and evaluation
  • Partner program design and launch

Homepage photo: Mt. Hood, taken by Dave Kresta 2007