Helping Organizations Break New Ground
I’m a vision wrangler. I take vision, customer needs, market trends, and raw ideas and turn them into winning products and services. I bridge the gap from strategy to execution, and from technology to business. My passion is helping companies break new ground by developing new businesses, entering new markets, and launching new products.

Helping Organizations Break New Ground

Some of my capabilities and skills include:

Investor Readiness
* Investor pitch development (presentation, elevator pitch)
* Business plan development
* Executive Summary development
* Due diligence readiness and response

Product Management
* Market analysis (new industries, new segments, new geographies)
* Business case development
* Customer research
* Product roadmaps
* Market Requirements Documents (MRDs)
* Functional/Behavioral Specifications
* Product management process design and implementation
* Competitive Analysis

Product Marketing
* Launch plan development and execution (including a DEMO launch and Demogod award in 2009)
* Sales tools
* Presentation development
* Product positioning
* Pricing
* Brochure and datasheet development
* Whitepapers and article development
* Demo development
* Success Stories
* Press and analyst tour materials

Strategy
* Vision/Mission development
* Corporate messaging/positioning/branding
* Strategic roadmaps
* Change agent/Process reengineering
* Business plans
* Business/delivery/licensing models (Software-as-a-Service)
* Skilled meeting facilitator and consensus builder

Online/Internet Strategy
* Online strategy development (website, portals, blogs, Social Media)
* Search Engine Marketing (SEM) analysis and program development
* Search Engine Optimization (SEO) analysis and program development
* Website expert usability analysis
* Website design/redesign program management
* Website wireframe development and information flow design
* eCommerce strategy, design, and program management
* Web-seminar program design and delivery
* eNewsletter program design and management
* Lead generation program design and management
* Internationalization/Localization strategy
* Thought leadership program design and development

Alliances and Partnerships
* Strategic alliance development
* Potential partner research and evaluation
* Partner program design and launch

Homepage photo: Mt. Hood, taken by Dave Kresta 2007