Helping Organizations Break New Ground
Some of my capabilities and skills include:
Investor Readiness
- Investor pitch development (presentation, elevator pitch)
- Business plan development
- Executive Summary development
- Due diligence readiness and response
Product Management
- Market analysis (new industries, new segments, new geographies)
- Business case development
- Customer research
- Product roadmaps
- Market Requirements Documents (MRDs)
- Functional/Behavioral Specifications
- Product management process design and implementation
- Competitive Analysis
Product Marketing
- Launch plan development and execution (including a DEMO launch and Demogod award in 2009)
- Sales tools
- Presentation development
- Product positioning
- Pricing
- Brochure and datasheet development
- Whitepapers and article development
- Demo development
- Success Stories
- Press and analyst tour materials
Strategy
- Vision/Mission development
- Corporate messaging/positioning/branding
- Strategic roadmaps
- Change agent/Process reengineering
- Business plans
- Business/delivery/licensing models (Software-as-a-Service)
- Skilled meeting facilitator and consensus builder
Online/Internet Strategy
- Online strategy development (website, portals, blogs, Social Media)
- Search Engine Marketing (SEM) analysis and program development
- Search Engine Optimization (SEO) analysis and program development
- Website expert usability analysis
- Website design/redesign program management
- Website wireframe development and information flow design
- eCommerce strategy, design, and program management
- Web-seminar program design and delivery
- eNewsletter program design and management
- Lead generation program design and management
- Internationalization/Localization strategy
- Thought leadership program design and development
Alliances and Partnerships
- Strategic alliance development
- Potential partner research and evaluation
- Partner program design and launch